Scale Smarter: The Leading E-commerce and Marketplace Management Agencies of 2025
Like many of you in e-commerce, I’ve hired (and fired) my fair share of agencies. Finding the right partners to help your brand grow on Amazon, Walmart, Shopify, and beyond is essential. Just as important? Finding the right place to work.
The agencies on this list are proven experts in strategy, advertising, and operations. While I haven’t worked with every single one and this isn’t a ranking from best to worst, I’ve seen these agencies consistently deliver for clients and show up day in and day out online.
1. Hero Cosmetics
Hero Cosmetics, founded in 2017 by Ju Rhyu, Dwight Lee, and Andrew S. Lee, has rapidly become a leader in acne care with its flagship Mighty Patch, winning the acne patch battle across major marketplaces. Leveraging a strategic omnichannel approach, the brand expanded from direct-to-consumer sales to retail partnerships with Target, Ulta Beauty, and others, while also embracing emerging platforms like Instacart, Walmart, and GoPuff, driving significant growth in both impressions and sales.
2. Owala
Owala has rapidly established itself as a significant player in the e-commerce space, particularly in the drinkware category. Since its launch in 2020, the brand has seen substantial growth, with its flagship product, the FreeSip bottle, accounting for 87% of its revenue year-to-date. Owala's products have consistently ranked among Amazon's top 100 bestsellers, with 30 unique items appearing in July 2025 alone, maintaining an average rating of 4.6 stars across over 531,000 customer reviews. We are following this brand closely.
3. Zesty Paws
Orlando based Zesty Paws, has established itself as a leading brand in the pet supplement industry, demonstrating significant growth in both direct-to-consumer and marketplace channels. The brand is capitalizing on the growing trend of pet humanization and wellness. Zesty Paws' products are consistently top-rated on platforms like Amazon, with several items appearing in the site's best-seller lists. This category is growing and Zesty Paws is among the top players.