Director of E-Commerce

Job Title: Director of E-Commerce
Classification: Exempt
Reports to: VP of Marketing
Company: Winky Lux
Location: Remote (Preference for candidates based in the NYC area)

Summary

Reporting to the VP of Marketing & Digital, the Director of E-Commerce will lead the strategy, growth, and optimization of our digital business across all channels, including our brand site and Amazon. This role is highly cross-functional, collaborating closely with Marketing, Creative, Product Development, Finance, and Operations to deliver a seamless, revenue-driving online experience while building a strong foundation for future growth.

Key Responsibilities

• Define and own the long-term strategy, execution, and results for Winky Lux's DTC business.
  • Drive profitable sales growth while ensuring a customer-first site experience.
  • Oversee day-to-day e-commerce operations, site enhancements,updates and partnerships with digital agencies.
  • Monitor and analyze site performance and share-outs, while delivering actionable insights on conversion, AOV, bounce rate, new customer acquisition, and more.
  • Collaborate with Product Development and Marketing to optimize the online assortment and merchandising strategy.
  • Oversee site content, SEO, CRO, and technical optimization of WinkyLux.com.
  • Share consumer insights from digital interactions to guide brand strategy and innovation.
  • Liaison with Agency Partner to ensure digital brand marketing, including Paid Social, is driving DTC results. Partner with Creative & Marketing to launch products and deliver engaging, conversion-driven content.
• Manage and lead the CRM function in conjunction with Agency Partner, lifecycle and performance marketing, including email, SMS, digital paid, acquisition, and retention.
• Optimize and manage the Affiliate program on Impact while driving growth and revenue achievement and profitability.
• Manage the Amazon channel strategy in partnership with Agency Partner to ensure KPIs are met, creative and SEO optimization is executed while meeting sales goals and growing the business

Qualifications

• 7-10 years of experience in e-commerce and/or digital leadership roles.
• Strong financial acumen and track record of driving site performance and delivering results in sales, conversion, and acquisition.
• Advanced expertise with Shopify Plus, Impact, Klayvio and related apps.
• Proven ability to develop and execute strategic initiatives while managing day-to-day operations.
• Excellent cross-functional leadership and collaboration skills.