DescriptionJob Summary:
We are seeking a dynamic and experienced eCommerce expert to lead our online sales strategy and drive growth in alignment with our sales quotas. The ideal candidate will have a proven track record of managing eCommerce platforms, developing strategic initiatives and optimizing the customer journey to maximize sales and profitability.
This role will be instrumental in advancing the global eCommerce platform at Gordian. A successful Digital Merchant will help drive our eCommerce strategy and identify opportunities to deliver a customer-first online experience. They must be an exceptional business partner with an ability to work collaboratively and cross-functionally with key internal stakeholders such as the regional sales, demand and product marketing leaders and IT. This role will contribute heavily to meeting annual revenue targets and KPIs set for eCommerce.
Key Responsibilities:
- Develop and Implement eCommerce Strategy: Create and execute a comprehensive eCommerce strategy that aligns with overall sales targets and business objectives. Focus on driving online sales growth, expanding market presence, and meeting revenue targets.
- Sales Quota Alignment: Work closely with the sales team to ensure eCommerce initiatives support and meet sales quotas. Analyze sales data and trends to inform strategy adjustments and improvements.
- Platform Management: Oversee the management and optimization of our eCommerce platforms, ensuring seamless functionality, user-friendly navigation, and effective product presentation.
- Customer Experience Optimization: Enhance the online customer journey by implementing best practices in UX/UI design, personalization, and conversion rate optimization through collaboration with the digital marketing team.
- Performance Analysis: Monitor and analyze key performance indicators (KPIs) related to online sales, traffic, conversion rates, and customer engagement. Use data-driven insights to make informed decisions and drive continuous improvement. Present customer engagement findings, strategy, KPIs to leadership and the larger organization.
- Cross-Functional Collaboration: Collaborate with marketing, sales, product development, and IT teams to ensure cohesive execution of eCommerce initiatives and campaigns. Be a close partner with onsite digital team, product lines, central marketing, and IT to optimize our customer experience, actively collecting learnings from customers through VOC and digital insights.
- Vendor and Partner Management: Manage relationships with third-party vendors and partners, including payment processors, logistics providers, and digital marketing agencies.
- Content and Inventory Management: Oversee product listings, content updates, and inventory management to ensure accurate and timely representation of products online.
- Promotional Strategy: Develop promotional strategy and tactics for RSMeans.com and other eCommerce sites. Capture and share learnings and best practices across eCommerce enabled regions and with traditional digital channels.
- Continuous Improvement: Use Fortive Business Systems to create continuous improvement for eCommerce and for the team. Analyze key eCommerce metrics and set up test plans to improve KPIs. Identify and collaborate on new market funnel opportunities to drive eCommerce traffic both on-site and off-site.
Qualifications:
- Bachelor’s degree in Business, Marketing, eCommerce, or a related field.
- Proven experience as an eCommerce Manager or in a similar role, with a strong understanding of eCommerce platforms and digital marketing strategies.
- Demonstrated ability to develop and execute successful eCommerce strategies aligned with sales quotas.
- Proficiency in web analytics tools (e.g., Google Analytics) and eCommerce platforms (e.g., Shopify, Magento).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and leadership skills, with the ability to collaborate effectively across teams.
- Experience in managing budgets and achieving sales targets.
- Comfortable working with data sets, performing operational tasks, creating A/B site tests, and making data-driven decisions
- Able to think globally and work with a worldwide team across many time zones
- Strong desire to understand customer behavior (customer obsessed)
- Able to use customer insights and customer voice to drive actionable improvements to website
- Able to problem-solve and educate others on new processes
- Excellent communication, documentation, and presentation skills
- Agile experience and proficiency with Agile methodology is a plus
Preferred Qualifications:
- Experience in the SaaS product marketing to the public sector.
- Knowledge of SEO, SEM and digital advertising strategies.
- Familiarity with CRM and ERP systems.
Join our team and play a key role in shaping the future of our eCommerce business. If you are a strategic thinker with a passion for driving online sales and enhancing customer experiences, we would love to hear from you.