Ecommerce Manager @ Healthcare CPG Company

Role: Ecommerce Manager
Location: Remote / Minneapolis, MN (Hybrid optional)
Reports to: CEO

About our client:

Our client is a fast-growing consumer brand dedicated to making life with continuous glucose monitors (CGMs) more expressive, fun, and empowering. Their mission is to create adhesive products that are both functional and beautifully designed, supporting people in managing their health with confidence.

They recently closed a distribution deal with Dexcom, allowing them to distribute the Stelo glucose monitor. This opens up their audience from diabetics and those with medical necessity to anyone who uses a glucose monitor and increases opportunity for top and bottom line growth.

Position Overview:

They’re looking for a data-driven, creative, and entrepreneurial Ecommerce Manager to own their digital storefronts on Amazon and Shopify. This role will oversee merchandising, optimization, and performance across platforms to maximize growth, conversion, and customer experience. The ideal candidate combines analytical strength with a sharp eye for design and branding, and thrives in a fast-paced, high-growth environment.

If nearby, an office space in their Minneapolis office is available to you. If you are in LA or SF, there will be team members nearby for coworking! Elsewhere, you can enjoy the flexibility of remote working.

Key Responsibilities:

• Platform Management

  • Oversee daily operations of their Shopify DTC site and Amazon Seller Central storefront.

  • Monitor site health, product availability, listings, and ensure compliance with platform guidelines.

  • Partner with fulfillment and operations teams to ensure accurate inventory and on-time delivery.

• Merchandising & Optimization

  • Develop and execute merchandising strategies across both channels to highlight product variety, seasonal launches, and bestsellers.

  • Optimize product pages (titles, descriptions, images, A+ content, storefronts) for SEO, conversion, and customer trust.

  • Conduct A/B testing on product pages, landing pages, and merchandising layouts to drive improvements.

• Performance & Analytics

  • Own performance metrics including sales growth, TACoS, ROAS, and conversion rates across channels.

  • Build and maintain dashboards to track key KPIs, analyze customer behavior, and identify growth opportunities.

  • Provide regular reporting to leadership, highlighting wins, challenges, and recommendations.

• Marketing & Growth Support

  • Collaborate with the marketing team on campaigns, product launches, and promotions across Amazon and Shopify.

  • Coordinate with content creators, designers, and ad managers to ensure product presentation supports paid media and organic growth strategies.

  • Work with the Head of Customer Service to monitor and respond to customer reviews/feedback to improve product positioning and retention.

• Cross-Functional Collaboration

  • Work closely with fulfillment, product development, and design teams to align digital storefront strategies with brand goals.

  • Serve as the key point of contact for platform partners, troubleshooting issues, and driving new initiatives.

  • Their current partners include an SEO Agency, an Amazon Agency, and an Agency that oversees ad spend across Google and Facebook.

  • Ensure consistency and thoroughness in messaging by ensuring seasonal processes are communicated and maintained.

Qualifications:

• 3+ years of ecommerce experience with Shopify and Amazon Seller Central (required).

• Proven track record of driving revenue growth and improving conversion rates in ecommerce.

• Strong analytical skills with proficiency in Excel/Google Sheets; familiarity with analytics tools (Google Analytics, Helium 10, DataHawk, etc.) a plus.

• Excellent communication and project management skills; ability to manage multiple priorities.

• Eye for design and understanding of consumer behavior in digital merchandising.

• Self-starter with an entrepreneurial mindset and strong problem-solving abilities.

KPIs for Success:

• Month-over-month revenue growth across both platforms.

• Improved TACoS and return on marketing investment (ROMI).

• Increased product page conversion rates and repeat customer purchase rates.

• Timely execution of product launches and merchandising updates.

• Consistently high customer satisfaction ratings and review management.

What they offer:

• Flexible remote work environment.

• Opportunity to make a meaningful impact in the diabetes/health tech space.

• Ability to work with a fun creative project.

• Collaborative, mission-driven team culture.