eCommerce Merchandiser
Big Ass Fans
Big Ass Who?
We didn’t set out to start a fan company. We set out to solve a problem—workplace discomfort. (Sorry, HR, not your kind.) Facilities become furnaces during the summer, but businesses still expect peak performance and productivity. Without providing the basic human right of comfort, that’s just asinine. Seeing how overhead fans cooled California dairy cows begged a massive question for our founder. “Can a fan be made to revolutionize comfort for people?” he uttered. That’s when the HVLS Fan Company was born—with the first-ever patented high-volume, low-speed fan. But that name? BOR-ing. And customers knew it. We kept getting calls asking, “Are you the guys who make those big ass fans?” Hell yeah we are. And Big Ass Fans was born, complete with our own cheeky donkey mascot, Fanny. Today, we don’t just move air, we transform experiences. Big Ass Fans deliver comfort where it counts. We build every product like lives depend on it. Because, turns out, they do.
Our success is a result of the Big Ass Fans team’s innovation. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to #livelifebigass and bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together. The successful candidate will bring passion, energy, and a “get it done” mentality to BAF and the industrial business and contribute in a meaningful way to realize the company’s full potential in the market.
Opportunity
The Ecommerce Merchandiser is an integral part of Big Ass Fans and focuses on optimizing the presentation and performance of products in our online store to maximize sales and improve the overall customer shopping experience (B2B and B2C).
Imagine having the power to directly influence every customer's experience on our website. As our Ecommerce Merchandiser, you will own the strategic presentation and optimization of our products, making critical data-driven decisions with significant autonomy. Reporting to the Senior Manager, Web Operations, you'll be at the forefront of building a world-class digital journey that reflects our brand's high standards and fuels growth across our B2B and B2C customer base.
Ready to learn more? Let's dive into the details.
What You’ll Do
- Analyze sales, customer behavior, and product performance data to identify trends and opportunities.
- Use analytics tools to generate weekly reports and insights for leadership.
- Monitor key performance indicators (KPIs) such as website/store traffic, conversion rates, average order value (AOV), and cart abandonment rates (B2B and B2C) each week.
- Ensure that products are properly categorized and easy to navigate for customers, adhering to UX best practices.
- Partner with product teams to define and adjust product assortments based on performance and customer preferences.
- Plan and execute promotional strategies such as discounts, flash sales, or seasonal offers, and monitor their impact on sales and customer engagement.
- Ensure that products are presented attractively on the website, with high-quality images, detailed descriptions, and SEO-optimized content to effectively highlight their features.
- Regularly identify and suggest website improvements to drive continuous improvement.
- Optimize product placement on key landing pages, including category pages, our homepage, and search results.
- Regularly conduct A/B tests on various store elements (e.g., product images, page layouts, or call-to-action buttons) to identify opportunities for improvement.
- Work closely with marketing, operations, and product teams to align merchandising strategies with overall business goals.
- Share insights and collaborate on campaigns, product launches, and other initiatives.
What You’ll Bring
- Bachelor’s degree in Merchandising, Marketing, Analytics, or a related field
- 2-3 years of experience in Ecommerce Merchandising, Ecommerce Reporting/Analysis, Merchandise Planner, or similar
- Demonstrated experience managing an Ecommerce storefront using Adobe Commerce, Shopify, or other prominent platforms
- Proven track record of performing data analysis and performance tracking on KPIs such as conversion rates and cart abandonment rates with Google Analytics, Adobe Analytics, Contentsquare, or similar tools
- Experience using Optimizely, Adobe Target, or comparable platforms to ideate and execute A/B tests
- Excellent communication skills for collaborating across departments and presenting data-driven insights
- Ability to manage cross-functional projects while navigating ambiguity, ensuring that merchandising strategies align with marketing campaigns and overall business goals
- Ability to quickly adapt to new technologies, trends, or shifting business priorities in the fast-evolving Ecommerce landscape
- Ability to be resourceful; be inventive and adaptable in the face of adversity
Think you have what it takes, but your background doesn’t perfectly align with this role? No sweat! If this position gets your fan spinning, we encourage you to apply and tell us how you’ll succeed with your unique skills in your application.
First 90 Days
Days 1-30:
- Complete your onboarding activities, including an onsite 4-day FANdamentals training.
- Understand current performance baselines and key metrics.
- Establish relationships with product, marketing, and operations teams.
- Access all analytics platforms with basic navigation proficiency.
- Develop a clear understanding of B2B vs B2C customer behavior differences.
- Establish a coordination workflow with the BAF Web Operations Specialist.
Days 31-60:
- Deliver weekly performance reports to Residential Marketing, Web Operations team, and VP of Marketing.
- Successfully launching and analyzing A/B tests focused on conversion rate improvement.
- Contribute strategic recommendations for digital shelf optimization.
- Identify and act on merchandising opportunities through data analysis.
- Prepare a comprehensive Black Friday campaign strategy and execution plan.
Days 61-90+:
- Successfully execute Black Friday campaign with measurable conversion rate improvements.
- Obtain full autonomy in merchandising decisions and digital shelf optimization strategy.
- Lead cross-functional campaigns with the Residential Marketing team and measurable business impact.
- Proactively identify and implement optimization opportunities through advanced analytics.
- Mentor team members on data-driven merchandising approaches using Contentsquare and Power BI.
- Contributing strategic vision to website rebuild and future initiatives.
The Interview Process
- Our First Conversation: You’ll be speaking with a BAF Recruiter! Here, you’ll discuss the opportunity more in-depth, and talk through any questions you have, as well as cover any details that didn’t come out in the video screen.
- Virtual Interview: This will be an interview with the Senior Website Manager. In this meeting, you’ll go through all of the in-depth details of the position, going over the day-to-day operations, and learn about the role’s KPIs.
- Panel interview: As a final step, you’ll come onsite for an in-person interview to meet with several members of the team by presenting your professional background and spending time with each person to get a grasp for how this role works with each member.
How do you live life Big Ass?
You’re not just a member of the Big Ass Fans team; it’s BIGGER than us. We are a Madison Industries company - one of the largest and most successful privately held companies in the world. Madison Industries has fostered and built exceptional companies that are essential to our collective health and well-being. Come join our mission to make the world healthier, safer, and more productive to build something truly remarkable!
Big Ass Fans is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, age, disability or veteran status. Big Ass Fans maintains an environment where each individual is valued and respected. Individuals are expected to understand and comply with OSHA and ISO 9001 standards and procedures. Individuals are expected to apply safe work methods when performing the job requirements in hazardous and non-hazardous environments to avoid injury to self to co-workers or damage to property. Individuals are expected to report unsafe work conditions or equipment operation to supervisors immediately and observe all safety rules.