Marketplace Marketing Manager

Job Description

Marketplace Marketing Manager

P1

Summary

The Marketplace Marketing Manager is responsible for driving demand and awareness of isolved's Marketplace and Strategic Partners across both the customer and reseller ecosystems. This role leads the development and execution of integrated marketing programs that support partner promotion, customer adoption, and channel engagement. Working cross-functionally with teams across sales, product, and marketing, the Marketing Manager plays a critical role in growing partner-influenced pipeline and deepening isolved's value within its client and reseller base.

Core Job Duties

• Develop and execute marketing campaigns that promote Marketplace and Strategic Partner solutions to customers and resellers
• Create integrated multi-channel programs using email, digital, events, direct mail, and content to drive partner awareness and engagement
• Collaborate with cross-functional stakeholders in product marketing, sales, customer success, and creative to align messaging and execution
• Support lifecycle marketing efforts by mapping Marketplace content and promotions to key stages of the customer and reseller journey
• Establish program goals and KPIs; track campaign performance, report results, and identify areas for optimization
• Maintain alignment with Marketing and Sales Operations to ensure accurate lead tracking, segmentation, and reporting
• Serve as a subject matter expert on Marketplace offerings and help drive demand through campaigns, enablement, and communications

Job Complexity

Developing professional expertise. Beginning to focus on attaining proficiency in or or more areas of the role. Applies acquired job skills and company policies and procedures to complete assigned tasks.

Interaction

Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors. Builds productive internal/external working relationships

Supervision

Normally receives general instructions on routine work, detailed instructions on new projects or assignments.

Minimum Qualifications

• 3–5 years of experience in marketing, preferably with customer or field marketing exposure
• Proven ability to develop and manage integrated marketing campaigns across multiple channels
• Strong project management and organizational skills, with the ability to manage multiple priorities
• Excellent communication skills, both written and verbal, with the ability to adapt messaging to varied audiences
• Experience collaborating with cross-functional teams in a fast-paced environment
• Ability to analyze campaign performance and use data to inform decisions
• Familiarity with the software industry; HCM experience preferred but not required
• Proficient in Microsoft 365, especially Word, Excel, and PowerPoint
• Bachelor's degree in Marketing, Digital Marketing, or a related field, or equivalent business experience
• Ability to travel occasionally as required

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds.

Travel Required

Yes, up to 15% domestic travel may be required.

Work Authorization

Employee must be legally authorized to work in the United States.

FLSA Classification

Exempt

Location

Any

Effective Date

08/14/2025

Internal Job Title

Marketplace Marketing Manager

About isolved

isolved is a provider of human capital management (HCM) solutions that help organizations recruit, retain and elevate their workforce. More than 195,000 employers and 8 million employees rely on isolved's software and services to streamline human resource (HR) operations and deliver employee experiences that matter. isolved People Cloud™ is a unified yet modular HCM platform with built-in artificial intelligence (AI) and analytics that connects HR, payroll, benefits, and workforce and talent management into a single solution that drives better business outcomes. Through the Sidekick Advantage™, isolved also provides expert guidance, embedded services and an engaged community that empowers People Heroes™ to grow their companies and careers. Learn more at www.isolvedhcm.com.

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are. Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.