Paid Search Manager

MKTQ326R10

The Paid Search Manager is a key individual contributor on our fast-growing Global Digital Marketing team. In this role, you will serve as the in-house paid search subject matter expert, leading strategy and execution for Brand and Demand Generation campaigns. You’ll work cross-functionally with Media Planners and Regional Marketers to align business goals with innovative paid search strategies that drive results.

The impact you will have:

• Lead global paid search campaigns across platforms to contribute to brand awareness and demand generation goals.
• Scale global paid search strategy by identifying new opportunities across markets, languages, audience segments, ad formats, and emerging platforms.
• Own channel performance, including budget pacing, forecasting, and setting the strategic roadmap in alignment with broader business goals.
• Introduce innovative strategies, targeting approaches, and automation capabilities to capture and convert high-value audiences efficiently.
• Partner with media agencies to ensure seamless execution and campaign management, account hygiene, and advanced campaign strategies.
• Continuously analyze campaign performance and market dynamics to refine audience and keyword targeting, creative messaging, and bidding strategies.

• Foster operational excellence by developing scalable best practices and enabling cross-functional teams on paid search strategy and execution.

• Collaborate with ad platform partners (Google, Microsoft, etc.) to scale innovation and stay at the forefront of paid search trends.
• Partner with internal Web, Marketing Ops, and Analytics teams to improve capabilities across tracking, measurement and user experience. 
• Contribute to media plans and go-to-market strategies to align paid search efforts with overall marketing goals.

What we look for:

• 5+ years of experience in Paid Search, agency management a plus. 
• Hands-on experience with major platforms like Google Ads and Microsoft Ads.
• Proven ability to scale programs and achieve results.
• Experience in B2B marketing, demand generation, and brand media is highly preferred.
• Strong analytical skills, with a focus on interpreting performance data and delivering actionable insights.
• Excellent collaboration and communication skills to work effectively across teams.
• Proven experience in a fast-paced environment.