JOB DESCRIPTION

Job Title:                                   Director of E-Commerce

FLSA Status:                              Exempt

Reports to:                                 CEO and COO                                       

Employees supervised:               1

Position Summary

We are seeking a strategic and results-driven Director of E-Commerce to lead all aspects of our online sales and digital presence. This role will be responsible for developing and executing e-commerce strategies that drive revenue, improve user experience, and strengthen our competitive positioning in both organic and paid search. The ideal candidate combines a deep understanding of digital marketing (SEO/SEA), website management and redevelopment, UX/UI best practices, and emerging optimization trends such as GEO targeting and LLM (AI-driven search).

Key Responsibilities

E-Commerce Strategy & Leadership

• Own the overall e-commerce roadmap, setting growth objectives and defining success metrics.
• Manage the P&L for online revenue channels and align performance with broader business goals.
• Identify opportunities to improve conversion, retention, and customer lifetime value.

Digital Marketing & Growth

• Develop and oversee multi-channel digital marketing campaigns, including search engine advertising (SEA), SEO, paid social, and display.
• Optimize campaign performance for ROI, ROAS, and incremental revenue impact.
• Stay current on industry trends, tools, and best practices to ensure continuous improvement.

Website Development & UX/UI

• Lead e-commerce website redevelopment and redesign projects, ensuring scalability and high performance.
• Partner with design and technical teams to deliver an intuitive and engaging user experience across desktop and mobile.
• Champion A/B testing and CRO to continuously improve site conversion rates.

Search Optimization (SEO, GEO & LLM)

• Direct technical, content, and off-site SEO strategies to maximize organic visibility.
• Implement GEO optimization strategies to enhance local and regional market presence.
• Prepare websites for LLM-driven search through structured content, schema markup, and AI-friendly optimization practices.

Team & Stakeholder Management

• Lead, mentor, and grow a team of e-commerce and digital marketing professionals.
• Manage external vendors, agencies, and platform partners.
• Collaborate with cross-functional stakeholders including marketing, product, IT, and operations.

Core Competencies

Strategic & Business Acumen

• Strategic Thinking: ability to develop and implement long-term e-commerce strategies aligned with overall business goals, identifying and capitalizing on growth opportunities.
• Business Judgment: Strong decision-making skills and a deep understanding of the financial implications of e-commerce activities.
• Market Analysis: Capability to conduct market analysis and stay ahead of emerging industry trends and opportunities.

Leadership & Communication

• Team Leadership: Proven experience leading, inspiring, and motivating high-performance e-commerce teams and managing staff.
• Cross-Functional Collaboration: Skill in working effectively with other departments and influencing stakeholders at all levels to achieve goals
• Communication: Excellent ability to present e-commerce information, strategy, and performance clearly to various audiences.

Technical & Digital Expertise

• Deep knowledge of e-commerce platforms and frameworks, including experience with PHP-based frameworks (Laravel or Symfony preferred.
• Familiarity with CMS and e-commerce integrations, APIs, booking engines, and CRM systems.
• Not required, but hands-on technical knowledge of PHP frameworks will be considered a strong plus when collaborating with web development teams and agencies.

Analytical & Operations

• Data Analysis & Problem-Solving: Strong analytical skills to interpret e-commerce performance data, track key metrics (KPIs), and proactively address challenges.
• Financial Management: Skills in managing budgets effectively and understanding financial metrics to ensure profitability.
• Operations Management: Experience in overseeing online store operations, managing product pricing strategies, and forecasting demand.

Compensation & Benefits

• Base Salary: $120,000 - $140,000, depending DOE
• Bonus: Performance based incentives tied to e-commerce growth and profitability
• Health, dental, and vision insurance.
• 401(k) retirement savings plan.
• Paid time off and professional development opportunities.

• 5+ years of e-commerce or digital marketing experience, with at least 3 years in a leadership role.
• Demonstrated success managing large-scale SEO and SEA campaigns with measurable results.
• Proven experience leading website redevelopment projects and driving UX/UI improvements.
• Strong analytical skills with proficiency in tools such as GA4, GTM, Looker/Data Studio, Optimizely, or similar.
• Knowledge of GEO-targeting and emerging LLM search optimization best practices.
• Excellent leadership, communication, and project management abilities.
• Bachelor’s degree in marketing, business, or related field; MBA preferred but not required.