Audit retailer's website on both desktop and mobile, identifying key areas for improvement to optimize for conversion, cross-sell, and up-sell
Overhaul consumers’ mobile experience, moving from a simple responsive to a mobile-first design.
Increase e-commerce conversion rate with a focus on mobile conversion
Improve search engine marketing (SEM) and search engine optimization (SEO), and implement affiliate marketing strategies to increase sales
Optimize Shopify add-ons and identify areas to increase platform speed.
Increase attach rates for cross-sell items
Look for opportunities to expand business into new geographic markets
Increase gross margins on core PC products through cost reduction at the materials level
Perform additional related duties, as assigned
Education and Experience:
Bachelor’s degree in Business, Economics, Marketing, or a closely related field
5 years’ experience
Prior employment experience must be in e-commerce management. Must have experience optimizing SEM and SEO, utilizing Shopify, and implementing affiliate marketing strategies to increase sales
Alternative Requirements:
Master’s degree in Business, Economics, Marketing, or a closely related field
1 year of experience
Prior employment experience must be in e-commerce management. Must have experience optimizing SEM and SEO, utilizing Shopify, and implementing affiliate marketing strategies to increase sales