O

Director of Ecommerce

Orchid Holistic Search
On-site
United States
$170,000,180,000 - $170,000,180,000 USD yearly
Director

Director of E-Commerce
Location: Remote (Monthly travel to Ogden, UT)
Reports To: Chief Marketing Officer
Direct Reports: 2
Type: Full-Time | Strategic Leadership

About Trace Minerals

For over 50 years, Trace Minerals has been the leading authority on trace mineral-based supplements, helping people achieve optimal health. Backed by science and rooted in integrity, we’re building the future of mineral health with purpose and innovation.

Key Facts:

  • Founded: 1972 | $70M+ in revenue

  • Ownership: PE-backed by Rosewood Private Investments (2022)

  • Omnichannel Presence: Sold in natural, specialty, and mass retail, Amazon, and DTC

  • International Reach: Available in 40+ countries

  • Product Portfolio: 100+ SKUs, including ConcenTrace®, magnesium, sport electrolytes, and multivitamins

  • Momentum: Undergoing a major rebrand to modernize our image and accelerate growth

At Trace, we believe health begins with minerals—and so does our impact. We’re deeply committed to sustainability, clean water access, and global health education.

The Role

We’re looking for a Director of E-Commerce to lead our fastest-growing channels—Amazon and TraceMinerals.com—with a clear mission: drive performance, elevate our digital experience, and deliver 50% YoY growth on Amazon. This is a high-visibility, high-impact leadership role for a strategic eComm operator who thrives in a fast-paced, mission-driven brand.

This role is not responsible for Amazon media buying, but must partner effectively with internal/external media teams. You’ll also have the opportunity to test new dot.com retail partnerships over time.

Key Responsibilities

Amazon Strategy & Execution

  • Own and evolve Trace’s Amazon strategy to deliver 50% YoY growth

  • Lead day-to-day partnership with Pattern, our Amazon partner

  • Optimize listings, keywords, A+ content, pricing, catalog health

  • Partner on AMS, retail media, and DSP strategy (not execution)

  • Manage Amazon KPIs (BSR, Buy Box, IPI, compliance, inventory)

DTC Website Management

  • Oversee TraceMinerals.com as a branded educational experience

  • Coordinate site experience with product launches and campaigns

  • Manage UX, merchandising, CRO, and content roadmap

  • Track and optimize key KPIs (traffic, bounce, conversion, LTV)

Emerging eRetailer Growth

  • Evaluate and test additional .com opportunities (excluding Walmart/Target.com)

  • Build partnerships aligned with brand values and wellness positioning

Cross-Functional Leadership

  • Collaborate across Brand, Digital Marketing, Sales, and Operations

  • Align with Amazon media teams and fulfillment to ensure flawless execution

  • Report directly to the CMO; contribute to quarterly strategic planning

Qualifications

  • 7–10+ years of eCommerce experience with deep Amazon expertise

  • Proven success growing Amazon sales through partner and listing optimization

  • Experience managing DTC websites and improving performance metrics

  • Strong collaboration skills across brand, marketing, and operations

  • Analytical mindset with fluency in Amazon dashboards and tools

  • Strong operator with a strategic mindset and growth mentality

Compensation & Benefits

  • Base Salary: $170,000–$180,000

  • Bonus Eligible

  • Medical, Dental, Vision Coverage

  • Wellness Stipends & Product Discounts

  • Remote Flexibility with Monthly Travel

  • Join a passionate team on a powerful mission

Ready to Shape the Future of Mineral Health Online?

Join Trace Minerals and lead the charge in building a best-in-class eCommerce engine.

Apply now
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