E-Commerce Manager

Zipcar is looking for an experienced and talented Ecommerce Manager to join our Acquisition & Paid Media team. The Ecommerce Manager will be responsible for planning, managing, and running all website initiatives at Zipcar. 

The ideal Zipster for this role is analytical, scrappy, and collaborative. You’ll work closely with teams across Marketing, Product, and Finance, and be comfortable both managing projects and doing hands-on work. 

You should have a strong understanding of ecommerce, digital marketing, A/B testing, using content as a tool, web and media analytics, and website management. 

What You'll Do:    

• Work closely with Product on strategic initiatives including: new member acquisition, conversion optimization, testing, etc. 

• Manage the daily operations of the Zipcar.com pre-sales site including content/style updates, landing page development, testing, troubleshooting, etc. 

• Develop and implement an online marketing strategy to increase website traffic and sales 

• Analyze customer and site data to identify trends and opportunities to improve the customer experience and conversion rates and develop data driven strategies that will continually optimize and improve performance 

• Work with the design, product, and engineering teams to create a user-friendly website 

• Monitor and update website security protocols 

• Develop and implement ecommerce strategy to improve website performance (specifically conversion rate and CPA) 

• Work with developers to improve website performance 

• Stay on top of latest trends and technologies that are relevant and may be applied to improve Zipcar performance 

• Develop testing and promotional calendar and oversee website uploads and landing pages development 

• Report on performance 

Perks You’ll Get:    

• Competitive Medical, Dental, Vision, Life and Disability Insurance and other voluntary benefits through our parent company, Avis Budget Group      

• Generous paid time off, including holidays, vacation, personal, sick, volunteer and Parental Leave options      

• Tax-free benefit for public transportation or parking expenses      

• Bicycle Reimbursement program      

• 401(k) Retirement Plan with company matched contributions      

• Free Zipcar Membership and other employee discounts, including discounts on renting and buying Avis/Budget cars      

• Community involvement opportunities Opportunity to make an impact, and develop and grow outside the normal lines of your role to help the business, empowerment and ownership of your work    

• Collaborative, bring your whole self to work, authenticity, humility, diverse, respect one another, supportive of each other’s successes, friendly, FUN, talented in and out of the office, we have thought leaders in our midst    

• Exposure to and detailed working knowledge of a broad-spectrum of leaders and departments across the company and Avis Budget Group; ability to be highly influential to the growth trajectory of Zipcar    

What We're Looking For: 

• Minimum 5 to 7 years’ experience in a similar role preferred 

• Experience with and understanding of multiple digital marketing concepts such as: SEM, SEO, social media, display, OLV/CTT, and affiliate channels 

• Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies 

• Excellent understanding of UX, web design, customer flow and web analysis 

• Experience with website analytics tools such as Google Analytics, Optimizely, etc. 

• Strong experience with multiple content management systems (knowledge and/or experience with Drupal is a plus) 

• Excellent written and verbal communication skills 

• Confidence in traffic analysis, reporting tools and optimization 

• Knowledge of attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization 

The annual starting salary for this position is between $100,000 – $120,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Who We Are:   

Glad you asked! Zipcar is the world’s leading car-sharing network, found in urban areas and university campuses in more than 500 cities and towns. Our team is smart, creative and fun, and we’re driven by a mission – to enable simple and responsible urban living.    

We encourage Zipsters to bring their whole selves to work - unique perspectives, personal experiences, backgrounds, and however they identify. We are proud to be an equal opportunity employer – M/F/D/V.