Ecommerce and Performance Growth Manager

Veterinarian Recommended Solutions (VRS) is one of the fastest growing companies in Philadelphia & the sister company of Physician Recommended Nutriceuticals, which was named an Inc. 500 Fastest Growing Company 5 years in a row. VRS has been called one of the most innovative companies in veterinary medicine.

About the Role:
We're looking for a customer-obsessed B2B/B2C Ecommerce and Performance Growth Manager to lead the charge on acquisition and of new veterinarian (professional) and pet owner (consumer) customers and demand generation through effective digital performance and Ecommerce strategies. You’ll serve as the voice of the customer —both the professional veterinarian, and the pet owner consumer - walking in their shoes, navigating the site like they do, and uncovering every friction point, drop-off, and hidden opportunity to win them over.

You’re a subject matter expert in developing and executing digital performance growth tactics including  ecommerce strategies, paid search campaigns (SEM), SEO and content marketing strategies.

You’re passionate about growth hacking customer behavior through experimentation, analytics, and digital creativity. Your north star? Acquisition. Conversion. Subscription. Retention. Loyalty.

You’ll live in the data, test relentlessly, and implement the strategies that unlock customer lifetime value—especially within our high-potential veterinarian-referred pet owner segment.

What You'll Do:

• Own the B2C and B2B Shopify storefront experience end to end—from first click to repeat purchase—with a lens on removing friction, driving conversion, and maximizing engagement.
• Build and Test expansion into DTC ecommerce on Chewy and Amazon, demonstrating capability to drive exponential growth through new omnichannel strategies as incremental growth to professional recommendations
• Activate paid search and SEO strategies that drive acquisition and engagement and ultimately increase penetration among new customers and portfolio demand generation among current customers.
• Build and execute an ongoing testing roadmap (A/B, multivariate, user flow tests) to improve conversion, boost subscription signups, and lift customer lifetime value.
• Be the internal customer whisperer—identify what real customers want, what’s stopping them, and what nudges them toward higher-value behaviors.
• Design, implement, and refine subscription journeys, especially for consumers entering via doctor referrals—focus on ease, trust, and long-term stickiness.
• Collaborate across marketing, creative, product, and support to build smart upsell, cross-sell, and reactivation touchpoints that feel natural, not pushy.
• Analyze customer behavior across sessions, devices, and channels to uncover patterns, anomalies, and “aha” moments that spark action.
• Define and monitor performance and growth KPIs (CTRs, CPMs, conversion rate, AOV, RPV, LTV, churn, etc.) and lead initiatives that move the needle.
• Translate data into insight and action—tell stories with numbers and rally others to act on them.
• Work fluidly with agencies, contractors and developers to turn ideas into launched campaign and site experiences, optimizing the customer experience and executing within tight timelines.

How You’re Wired:

• You think like a customer, not just a site admin—and you can spot what's broken, missing, or off from a mile away.
• You see growth as a puzzle to be solved—and you love running experiments to find out what works.
• You're energized by data, but not paralyzed by it—you know how to move fast while learning along the way.
• You’re just technical enough to collaborate effectively with developers, and just strategic enough to push toward big goals.
• You're not afraid to ask "Why?" five times—or tear down a flow and rebuild it if it means better outcomes.
• You’re passionate about getting your hands dirty – and thrive in a fast-paced, scrappy and entrepreneurial environment.

What You Bring:

• Bachelor's degree in Marketing, Business, or similar field required. 
• 3–6 years in ecommerce, B2B and B2C experience, and digital performance growth roles.
• Hands-on Shopify experience (Shopify Plus a bonus), Amazon experience (Chewy experience a bonus), plus  tools like GA4, ReCharge, Klaviyo, or similar.
• Experience with A/B testing, user behavior tools (e.g. Hotjar, Crazy Egg), and interpreting customer journeys.
• Comfort with basic HTML/CSS and working closely with developers and designers.
• Proven results growing subscription programs, optimizing retention, or scaling ecommerce revenue.
• Excellent communicator and problem solver with the ability to champion the customer while aligning cross-functional teams.

Nice to Have:

• Experience growing a doctor- or practitioner-referred consumer segment.
• Background in lifecycle marketing, subscription ecommerce, onboarding flows, or loyalty/rewards programs.
• Copywriting chops or UX instincts that help you shape customer-facing messaging and flows.

Benefits

Medical, Dental, Vision Insurance

Company paid Short Term Disability, Long Term Disability, Life Insurance

Remote position

A 401k that the company matches after 1 year

Friendly, team-oriented work environment

Equal Opportunity Employer

THIS POSITION DESCRIPTION SHOULD NOT BE CONSTRUED TO CONTAIN EVERY FUNCTION/REPONSIBILITY THAT MAY BE REQUIRED TO BE PERFORMED BY AN INCUMBENT IN THIS JOB. INCUMBENTS ARE REQUIRED TO PERFORM OTHER RELATED FUNCTIONS/RESPONSIBILITIES AS ASSIGNED. THE ABOVE DESCRIPTION, WITH SUPPLEMENTAL MATERIAL, IS ADEQUATE FOR PURPOSES OF EVALUATION.