Job Overview
We are seeking a detail-oriented and results-driven E-Commerce Specialist to manage and optimize our online sales channels and website. This role is responsible for overseeing product listings, website performance, digital marketing campaigns, and online merchandising to maximize traffic, conversions, and customer satisfaction.
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Key Responsibilities
E-Commerce & Website Management
· Manage, update, and maintain the company’s e-commerce website to ensure accurate product listings, pricing, and inventory.
· Regularly audit the website for functionality, speed, and mobile responsiveness, coordinating with IT or developers for updates and fixes.
· Create and upload new content, including product pages, banners, landing pages, and promotional materials.
· Collaborate with design, marketing, and development teams to improve website usability and user experience (UX/UI).
· Optimize product categories, search functionality, and on-site navigation to improve discoverability and conversion.
· Implement and manage SEO best practices to increase organic traffic.
· Monitor website analytics (e.g., Google Analytics, GA4, Hotjar) to track user behavior and identify opportunities for improvement.
· Ensure website content aligns with brand guidelines and marketing campaigns.
E-Commerce Operations & Marketing
· Coordinate online promotions, product launches, and sales campaigns to drive traffic and revenue.
· Manage marketplace listings (e.g., Amazon, eBay, Shopify, WooCommerce) and ensure consistency across all channels.
· Oversee order fulfillment processes, returns, and customer service escalations.
· Analyze sales data and performance metrics to recommend data-driven improvements.
· Stay informed about industry trends, competitor activities, and emerging e-commerce technologies.
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Qualifications
· 2+ years of experience in e-commerce website management or digital marketing.
· Hands-on experience with e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
· Proficient in Google Analytics, SEO tools, and CMS platforms.
· Strong understanding of UX/UI and website optimization best practices.
· Excellent communication, analytical, and organizational skills.
· Ability to manage multiple projects and meet deadlines in a fast-paced environment.
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Preferred Skills
· Experience working with Shopify and NetSuite for store management and system integration.
· Basic HTML/CSS knowledge or experience collaborating with web developers.
· Familiarity with CRM and email marketing tools (Klaviyo, HubSpot, Mailchimp).
· Graphic design or content creation experience is a plus.
· Experience using A/B testing tools and conversion optimization software.
