Paid Search Manager

Company Description

Mindgruve is a full service digital marketing and technology company that specializes in integrated media campaigns for some of America's top brands. Our strategy, creative, technology and marketing teams work collaboratively to deliver highly effective campaigns across all channels, platforms and devices.

Job Description

Mindgruve is seeking a self-motivated, results-driven SEM/PPC Expert with specific knowledge in paid search. Our ideal candidate will proactively identify SEM/PPC opportunities while staying up to date on the latest trends and best practices within the SEM industry.

Qualifications

We need a person with:

• 2+ years of paid search and online marketing experience in an agency setting
• Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics
• Strong analytical skills
• A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
• Excellent verbal and written communication skills
• Google & Bing Certification
• Marin or similar bid platform experience
• Bachelor’s degree in marketing preferred

Additional Information

What you’ll do here:

• Develop and execute in-depth search marketing strategies that align with clients’ goals
• Be responsible for clients’ overall search budget and ensuring that it is being effectively managed and utilized
• Analyze performance data and provide detailed analysis, interpretation and action plans based on campaign results
• Regularly review client goals, strategy and metrics to be reported on in monthly analytics reports
• Keyword research, keyword lists, and keyword bucketing development
• Paid search creative ad writing and development
• Identify new growth opportunities
• Support the account management team and sales team in developing budgets for new business proposals
• Ensure staying up to date on PPC best practices, strategies and tactical executions
• Bid management and campaign optimization
• Write and present SEM assessments and reports for internal teams and clients
• Continued measurement of ROI for PPC campaigns based on KPIs established

Compensation commensurate with experience. We offer competitive benefits including medical and 401K. This is an in-house position. No headhunters, contractors, freelancers, overseas agents or professional job-hoppers will be considered.

Qualified candidates MUST email a cover letter, resume and hourly/salary history to [email protected] with “Paid Search Manager” in the subject line.